Gen Z wants to go big on holiday gifts without going broke. Meet their AI secret weapon.

Soul Machines
2 min readDec 5, 2024

It’s gift-giving season, and Gen Z is all in. According to Retail Drive, Gen Z is expected to spend more than the average retail shopper and over 10x what Baby Boomers spend this holiday. But there’s a catch — this financially conservative cohort of 12–27 year olds wants to give big without going broke. How to overcome their conflicting inclinations?

Meet Robin

Meet Robin, a new AI Money Mentor from Soul Machines, specifically designed to help Gen Z gain and navigate financial literacy. This holiday season she’s answering questions in real time like:

  • What’s a reasonable gift budget?
  • How can I side-hustle some extra holiday cash?
  • Who — and how — am I supposed to tip at the holidays?

Things Are Getting Personal

Powered by proprietary Experiential AI, Robin is uniquely interactive. She can see, hear, respond. and even empathize. Because her foundational technology is based on human biological and neurological systems of behavior and emotion, she engages dynamically with users, providing real-time personalized and emotionally intelligent interactions.

Self-Help 2.0

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