Gen Z doesn’t want your personal finance advice. Meet the new AI Assistant they’re turning to.
Independent to the core, Gen Z is doing money differently. According to a 2022 report from Ernst and Young:
- A mere 9% have sought advice from a traditional financial advisor
- Only 20% have reached for reading material to improve their monetary well-being
Yet over half report feeling financial uncertainty. The Takeaway: Gen Z, seeking personal finance guidance, is once again doing things their way.
A study released earlier this year from Soul Machines — a company focused on humanizing AI — found that Gen Z was increasingly looking to AI Assistants to support their personal growth and goals. In particular, 36% expressed a preference for using an AI Assistant to explore investment topics and improve financial literacy.
Enter, Robin, an interactive AI Money Mentor made just for Gen Z. Powered by Experiential AI™ from Soul Machines, she is fully conversational, empathetic, supportive, and designed to meet Gen Z where they’re at — namely, on their phones.
Discussing finances has long been a recognized source of anxiety, as embarrassing questions collide with stressful situations. Toss in a generation of young people who embrace a ‘figure it out myself’ mentality for budgeting and financial matters, and it gets even tougher. But Robin provides a timely and uniquely potent mix of actual expertise in an anonymous, judgement-free atmosphere, perfect for conquering those budgeting 101 challenges.
Sessions with Robin kick off with the option to take a 5-question financial health checkup, a softball start for users who may not even know what to ask. But she’s equipped to answer wide-ranging questions from “what kind of side-hustle is right for me” to “should I start a business with my bestie” to “what even is crypto?”
The experience is driven by Experiential AI, a proprietary and foundational technology trained on human biological and neurological systems of behavior and emotion. Combined with the latest in LLMs like GPT-40, Robin can see, hear, converse, and react with true emotional intelligence, providing support and empathy to users seeking a safe space to learn life skills like money mastery.
Robin is one of a suite of AI Assistants offered free at soulmachines.com. These intensely interactive, highly emotive AI coaches offer a unique approach to self-improvement across
Education, personal finance, health and wellness and social situations.
For Gen Z, and anyone seeking personal growth, they provide an engaging and supportive environment for users to explore goals and overcome challenges related to budgeting and financial literacy, all at their own pace.
